02. Brand Positioning & Identity Design
99 Monkeys
- Worked For
- 99 Monkeys, Hyderabad, India
- Platform
- Corporate Identity
The brief explored the famous "Hundredth Monkey" phenomenon, turning the moment an exciting idea catches on into a joyful, unforgettable visual mark. Creative momentum happens when curiosity sparks shared action.
The numerals "9" and "9" playfully shape the body of a leaping monkey, accented with an energetic spiral tail and a bright sunny yellow. The line is kept swift, cheerful, and full of life.
The mark radiates contagious positivity, giving the agency a witty identity that celebrates boundless curiosity and bold campaigns.
