03. Strategic Design & Visual Communication
Election 2014
- Worked For
- TV9, ABCL Pvt. Ltd., Hyderabad, INDIA
- Platform
- Event Packaging, Studio Design, Augmented Reality, News Elements
- Credits
- Pramod Medichalam, Creative Director Srikanth Dyappa, Designer Baswasekhar, Designer Chetana Sri, WASP Designer Narender, WASP Designer
- Accolades
- News Television Awards for Best Studio Design, 2016
Covering the historic 2014 national election required an ambitious, end-to-end visual strategy capable of transforming massive streams of live polling data into an intuitive, unforgettable broadcast event. The core strategic insight was to unite every on-air touchpoint—from promotional teasers and show openers to studio environments and live data—into a cohesive spatial story that placed viewers right at the heart of the democratic journey.
To bring this strategy to life, a complete visual ecosystem was engineered spanning high-energy show packaging, dynamic promotional campaigns, versatile loopable studio backgrounds, and pioneering live augmented reality presentations. Years ahead of industry norms, real-time 3D charts, interactive constituency maps, and volumetric graphics were projected directly into the studio space around the anchor, seamlessly harmonized with multi-camera studio backdrops and crisp motion hierarchies.
The integrated broadcast experience set a landmark national benchmark, turning complex electoral numbers into an electrifying, crystal-clear visual spectacle that kept audiences deeply engaged throughout every phase of the election.