05. Interactive Design & Immersive Experiences · 06. Creative Innovation & Emerging Technologies

    General Election 2014

    Worked For
    TV9, ABCL Pvt. Ltd., Hyderabad, INDIA
    Credits
    Pramod Medichalam, Creative Director Srikanth Dyappa, Designer Baswasekhar, Designer Chetana Sri, WASP Designer Narender, WASP Designer
    Accolades
    News Television Awards for Best Studio Design, 2019

    The project was envisioned to pioneer broadcast augmented reality and immersive data visualization for live election coverage, setting a technological benchmark years ahead of mainstream industry adoption. Designed for the 2014 general elections, the execution seamlessly fused live studio presentation with real-time 3D spatial data, interactive infographics, and dynamic digital sets long before virtual production became standard practice. The visual narrative transformed massive statistical counts into an intuitive, three-dimensional storytelling experience that anchored viewer trust and journalistic authority. By anticipating the future of immersive media, the showcase demonstrates a forward-thinking design philosophy capable of pushing technical frontiers and defining industry-leading standards.

    Elections 2014 Presentation