05. Interactive Design & Immersive Experiences · 06. Creative Innovation & Emerging Technologies
General Election 2014
- Worked For
- TV9, ABCL Pvt. Ltd., Hyderabad, INDIA
- Credits
- Pramod Medichalam, Creative Director Srikanth Dyappa, Designer Baswasekhar, Designer Chetana Sri, WASP Designer Narender, WASP Designer
- Accolades
- News Television Awards for Best Studio Design, 2019
The project was envisioned to pioneer broadcast augmented reality and immersive data visualization for live election coverage, setting a technological benchmark years ahead of mainstream industry adoption. Designed for the 2014 general elections, the execution seamlessly fused live studio presentation with real-time 3D spatial data, interactive infographics, and dynamic digital sets long before virtual production became standard practice. The visual narrative transformed massive statistical counts into an intuitive, three-dimensional storytelling experience that anchored viewer trust and journalistic authority. By anticipating the future of immersive media, the showcase demonstrates a forward-thinking design philosophy capable of pushing technical frontiers and defining industry-leading standards.