05. Interactive Design & Immersive Experiences · 06. Creative Innovation & Emerging Technologies
Gujarat Elections 2012
- Worked For
- TV9, ABCL Pvt. Ltd., Gujarat, INDIA
- Credits
- Pramod Medichalam, Creative Director Srikanth Dyappa, Designer Rakesh Allakatla, Designer Narender, WASP Designer Saida, WASP Designer
The production sought to celebrate localized democratic trends during state elections through intuitive real-time graphics using early virtual technology. Audiences connect most deeply when they can see their own communities represented on screen.
Early-generation spatial tracking was integrated to project interactive 3D constituency maps across the studio floor, enabling the host to walk through results in real time. Dynamic camera paths and fluid rendering kept updates seamless.
The broadcast set a creative high-water mark for regional television, providing viewers with an accessible, high-tech journey through their state's polling day.