02. Brand Positioning & Identity Design

    RTV

    Worked For
    RTV News Channel
    Platform
    Corporate Identity

    The network needed a dynamic visual system that transitions smoothly from high-energy television news to interactive mobile apps and conversational widgets. Modern journalism thrives by being an authoritative presence on air and a friendly daily companion on phones.

    A faceted 3D monogram merges the Latin letter "R" with the Indic numeral "२," adapting into conversational speech bubbles and responsive web formats. Confident reds, deep navy, and vivid digital blues celebrate regional connection and journalistic vigor.

    The identity unites an entire multi-screen ecosystem, establishing an authentic news voice that informs and connects audiences wherever they are.

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